Cox Communications' Digital Video Recorder Service Soon Available in More Than 95 Percent of Markets
ATLANTA--(BUSINESS WIRE)--July 27, 2004--Cox Communications (NYSE: COX) announced today that customers in more than 95 percent of its markets will have access to digital video recorder (DVR) service by the end of 2004. Upcoming market launches include Orange County, Calif.; Omaha, Neb; Roanoke and Hampton Roads, Va.; New England; New Orleans and Baton Rouge, La.; Macon, Ga.; Tulsa, Okla. and Middle America Cox. DVR service in these markets will be delivered via the Motorola DCT-6412 set-top box.
"Our earlier market launches proved that DVR service greatly enhances our customer's viewing experience," said David Pugliese, Vice President of Product Marketing and Management. "With a DVR solution now available on the Motorola set-top box, we feel it is critical to make this exciting new service available to our customers as quickly as possible to further reinforce the value of Cox Digital Cable service."
Using Scientific-Atlanta technology, Cox first launched DVR service in its Gainesville, Fla. and Northern Virginia markets in early 2003. Early Cox research showed that 93 percent of Cox DVR customers have recommended or plan to recommend the product to a friend. Research also shows that the service strongly increases a customer's overall satisfaction with Cox. When Cox launched DVR service in Kansas earlier this month, its first DVR market using Motorola technology, it had more than 2,000 preorders for the service.
"In every market previously launched, customers have been lined up on a waiting list for this product," said Lisa Pickelsimer, Director of Video Product Development. "Word is out that DVR can change the way people watch television, making it more convenient and more personal. We felt it was important to get this product to market as quickly as we could in order to put this cutting edge technology to work for our customers."
Cox provides DVR service through both Motorola and Scientific-Atlanta platforms. Customers are not required to make expensive up front equipment purchases as is often required from other DVR providers. Customers can receive digital cable, DVR and high-definition television all through one box. DVR service is offered as an extension to Cox Digital Cable service.
"These upcoming launches solidify Cox's commitment to bringing our customers the most innovative technology available to enhance their digital experience," added Pugliese. "Cox customers realize that they don't have to look very far to fill all of their entertainment and communications needs. We can offer the most basic of services as well as the most advanced, all from one company, all on one bill."
Cox Communications (NYSE: COX), a Fortune 500 company, is a multi-service broadband communications company with approximately 6.7 million total customers, including 6.4 million basic cable subscribers. The nation's third-largest cable television provider, Cox offers both analog cable television under the Cox Cable brand as well as advanced digital video service under the Cox Digital Cable brand. Cox provides an array of other communications and entertainment services, including local and long distance telephone under the Cox Digital Telephone brand; high-speed Internet access under the Cox High Speed Internet brand; and commercial voice and data services via Cox Business Services. Local cable advertising, promotional opportunities and production services are sold under the Cox Media brand. Cox is an investor in programming networks including Discovery Channel. More information about Cox Communications can be accessed on the Internet at www.cox.com.
CONTACT: Cox Communications, Atlanta Erin Lambremont, 404-843-5854 SOURCE: Cox Communications