Cox Business Brand Campaign Features Sam Neill, Highlights Healthcare, Education Technology
Ads emphasize business telecom provider's ability to serve complex needs of larger organizations
ATLANTA, May 31, 2012 /PRNewswire/ -- Cox Communications continues to use acclaimed actor Sam Neill in its new brand campaign for Cox Business. The campaign features two ads, one set at a university campus and the other at a regional hospital, reinforcing Cox Business' ability to meet the complex and specialized needs of larger organizations within technology advanced industries.
In 2011, Sam Neill was first used in the campaign entitled "Landmarks," which featured iconic U.S. locations meant to reinforce the strength, flexibility and reliability of Cox Business, Cox Communications' $1 billion division that provides telecommunications services for more than 275,000 business customers.
The first of the two new TV ads features Neill on a college campus, where he narrates from areas such as the campus quad and the football stadium's press box. The ad focuses on the students' use of technology in several different locations on campus, including the dorms, athletic facilities and classrooms. Cox Business serves a high percentage of K-12 schools and universities within its network reach, where it is able to use technology to help enhance education both inside and outside of the classroom.
The second TV spot places Neill at a local hospital, where he demonstrates the wide variety of clinical and administrative functions that Cox's cable network makes possible in a health care environment. He narrates from locations throughout the hospital such as operating rooms, the lobby and patient rooms. Health care organizations rely on Cox Business to support high resolution imaging and real-time remote diagnosis, electronic medical records management, critical voice communications and in-patient video services.
The campaign promotes Cox Business' capabilities as a partner that is uniquely matched to support these large, densely populated local businesses and reinforces its dedication as a trusted telecommunications provider to customers in a variety of industries. These ads begin airing this month in Cox markets and include print and online assets.
"Cox Business addresses diverse communications needs for some of the most technically complex organizations within the most innovative industries in the country," said Ken Kraft, vice president, Cox Business marketing. "We have the local network and support staff in place to effectively deliver against our competition. The new ads visually demonstrate the depth and breadth of integration between Cox and large organizations within the markets we serve."
Links to new ads:
Cox became the first cable operator to serve business customers in 1993 and formally established the Cox Business organization in 2000. Since that time, it has grown from $100 million in commercial services revenue to exceeding $1.2 billion in 2011.
Cox Business provides voice, data and video services for more than 275,000 small and regional businesses, including healthcare providers, K-12 and higher education, financial institutions and federal, state and local government organizations. The organization also serves most of the top tier wireless and wireline telecommunications carriers in the U.S. through its wholesale division. According to Vertical Systems Group, Cox Business is one of the largest providers of business Ethernet services in the U.S. based on customer ports and ranked highest in customer satisfaction among data service providers for small and midsize businesses in the J.D. Power and Associates 2012 Major Provider Business Telecommunications Data Services Study(SM). Cox is currently the seventh largest voice service provider in the U.S. and supports more than 950,000 business phone lines. For more information about Cox Business, Click Here or call 1-800-396-1609.
BLUE Powered by Cox Business (www.coxblue.com) is a unique social media initiative designed specifically for businesses that features original content from approximately 30 contributors including business experts from various industries, technologists, social media and marketing innovators and influential writers. Businesses can also interact with Cox via dedicated Google+, LinkedIn and Twitter channels.
About Cox Communications:
Cox Communications is a broadband communications and entertainment company, providing advanced digital video, Internet and telephone services over its own nationwide IP network. The third-largest U.S. cable TV company, Cox serves approximately 6 million residences and businesses. Cox Business is a facilities-based provider of voice, video and data solutions for commercial customers, and Cox Media is a full-service provider of national and local cable spot and new media advertising.
Cox is known for its pioneering efforts in cable telephone and commercial services, industry-leading customer care and its outstanding workplaces. For seven years, Cox has been recognized as the top operator for women by Women in Cable Telecommunications; Cox has ranked among DiversityInc's Top 50 Companies for Diversity seven times, including the last six years. More information about Cox Communications, a wholly owned subsidiary of Cox Enterprises, is available at www.cox.com and www.coxmedia.com.
SOURCE Cox Communications